Знімок екрана 2015-06-24 о 20.54.47

The success of Canvas games in Facebook: Virality

The first axiom is that the success game should be viral. It is game dev term, which means the ability of the game to spread and to attract other  players, using social network-based mechanics such as invitations or requests for help. What does it mean? To cut a long story short, it means that the player like the game, invite own friend, share game stories. Let’s discover it more deeply on the example of King studio games. Read more

Знімок екрана 2015-06-24 о 20.18.38

The success of Canvas games in Facebook: Introduction

The most complicated part in the game development is not to create an architecture, draw a design, found the sound effects or even come up with profitable idea. The most of time a game studio make researches how to extend the game like a virus among players. Such researches do not focus on the income and is not counted in dollars. Such researches try to understand how to attract the user, than retain and only after it how to monetize the player. These three basic things concerns only social games, so my research will concentrated on Facebook network, because it is the easiest platform to implement three rules of social games.  To create a successful game in Google Play or iTunes we should take into account more conditions and such research will be even more complicated. Read more